Exploring business value models from the inter-organizational collaboration perspective

From a strategic enterprise perspective, the success of e-services depends on their ability to work as a medium for the exchange of business values. Thus, there is a need to be able to describe and analyze business collaborations in a structured way, in order to identify the needs and appropriate offerings of the participating actors. To model business collaborations, business value models are increasingly used. However, a question remains - how to systematically create value models in order to identify the offerings of the involved actors, while spanning the whole life-cycle of a business collaboration? In this study we propose a method for designing more exploratory business models with a focus to how: (a). consumers classify values, and (b). the values are elicited in different phases of business collaboration life-cycle. A case study from the Swedish health care sector is used to ground and apply the presented method.