Doing business in Turkey helps bridge Europe and Asia

Turkey offers a unique location, bridging Europe and Asia, for developing international business. It is a leading emerging market for business investment. Turkey's geo-strategic position, coupled with a large domestic market and a Customs Union with the European Union, offers numerous opportunities for foreign firms. This article explores what the country is about; what its economy, politics, and business ethics are; and the potential benefits of doing business in Turkey. © 2010 Wiley Periodicals, Inc.