Method of controlling an image forming apparatus and an image forming apparatus

An image forming apparatus capable of identifying the amount of reflected light from any portion of an image carrier in a short time. A sensor detects reflected light from an intermediate transfer belt. A CPU performs pattern matching between the amount of reflected light from the belt corresponding to one rotation thereof and the amount of reflected light from a specific portion of the belt to thereby identify a first circumferential location of the specific portion and a second circumferential location of a toner patch formed on the belt. The CPU calculates toner patch density based on the amount of reflected light from the toner patch and the amount of reflected light from the belt in the second circumferential location. The density of a toner image to be formed on the belt is controlled according to the calculated toner patch density.