The essence of international marketing

People - identifying wants and needs, negotiation, selling to them process - exporting, exporting with local technical pressure, internationalization beyond exporting, investment power - market power, is it transferable? product/service - bland products for a global market? pricing - bringing the product/service to the foreign markets, comparing channels of distribution, how the customer/intermediary perceives it, cost-effectiveness publicity/promotion - the importance of free advertising and publicity, forms of advertising and promotion, transferability, origination costs for foreign markets, media costs compared place of sale/distribution - moving goods from the factory to the foreign markets, comparing channels of distribution, how the customer/intermediary perceives it, cost-effectiveness planning and control - foreign markets can be planned and controlled, information inputs required, assessing and evaluating foreign market information, long-term horizon precedents.