Mobile Immunization Messaging: Using Text4baby to Improve Immunization Awareness In Pregnancy and First Year of Life

Text4baby is the first national free-to-end-user health education texting service. Users opt in to receive. A user who registers her due date receives pregnancy messages (pregnancy protocol) timed to her stage in pregnancy. A user who registers her baby’s birthday receives infant messages (new baby protocol). Text4baby content covers a range of issues, including nutrition, safety, breastfeeding, mental health, developmental milestones, access to care, and more. As part of routine protocol for text4baby, the service sends immunization messages during pregnancy and infancy, including seven messages specific to influenza focused on prevention, signs and symptoms, treatment, and vaccination. Since the service launched in February, 2010, more than 306,000 individuals have enrolled. Context: Influenza and Pregnancy