Dynamic Pricing-Based E-commerce Model for the Produce of Organic Farming in India: A Research Roadmap with Main Advertence to Vegetables

With the development of awareness about health and nutrition, organic products are gaining popularity among the people. Both, the demand and production of the organic products increased heavily in last few years. Although, Indian Government has taken a number of initiatives to encourage organic farming, but still there are some limiting factors due to which the different stakeholders, i.e., growers, sellers and consumers are not much attracted toward perishable organic products specially vegetables. One of the prime factors to discourage its e-trade is the pricing mechanisms. In this paper, a dynamic pricing-based E-commerce model is proposed for the e-trade of the organic vegetables. In the proposed model, four factors, i.e., supply, demand, quality and freshness are considered to dynamically fix the prices of the organic vegetables. When, compared with two other models proposed by Kavyashri et al. and Anusha et al., it has been observed that our proposed model gives more realistic prices to attract the interest of all the stakeholders in the e-trade of organic vegetables.