A survey on impact of data analytics techniques in E-commerce

Abstract Data Analytics plays a vital role in e-commerce. All the e-commerce companies implemented data analytics in their firm. It also helps better stock maintenance, to build a robust supply chain, analyze information to detect fraud, predicts what's in store for you, personalize recommendations for your customers, forecast inventory for the next season, measure your marketing and Personalize the customer's shopping experience. Data analytics used to compete between various e-commerce companies. The analysis is done based on the historic and statically data. From the study, it has been concluded that the characteristics of the data grown and changing day by day. Hence, we need new models and algorithms to collect, store, process, analyze, and evaluate the data in the e-commerce field.