A Clustering-Based Combinatorial Approach to Unsupervised Matching of Product Titles.

The constant growth of the e-commerce industry has rendered the problem of product retrieval particularly important. As more enterprises move their activities on the Web, the volume and the diversity of the product-related information increase quickly. These factors make it difficult for the users to identify and compare the features of their desired products. Recent studies proved that the standard similarity metrics cannot effectively identify identical products, since similar titles often refer to different products and vice-versa. Other studies employed external data sources (search engines) to enrich the titles; these solutions are rather impractical mainly because the external data fetching is slow. In this paper we introduce UPM, an unsupervised algorithm for matching products by their titles. UPM is independent of any external sources, since it analyzes the titles and extracts combinations of words out of them. These combinations are evaluated according to several criteria, and the most appropriate of them constitutes the cluster where a product is classified into. UPM is also parameter-free, it avoids product pairwise comparisons, and includes a post-processing verification stage which corrects the erroneous matches. The experimental evaluation of UPM demonstrated its superiority against the state-of-the-art approaches in terms of both efficiency and effectiveness.