Tourism marketing value of the World Summit on Sustainable Development : research article

South Africa hosted the World Summit on Sustainable Development (WSSD) in 2002. This event is regarded as the single biggest conference to have been held anywhere in the world, and is the largest international conference to have been held in South Africa to date. The aim of this paper is to discuss the tourism marketing value of the WSSD and its parallel events to South Africa. The value is discussed in terms of the impression of South Africa as a tourist destination that delegates gained during their stay in the country. Delegates were required to indicate how satisfied they were with various aspects during their stay for the WSSD, as well as their opinion of South Africa as a tourist destination.