The Small Business Bible: The Make-or-Break Factors for Survival and Success

Making and Breaking the Small Business No Room for Illusions: Small Business Realities and Self-Deception Sutton's Law: Simple is Effective Connecting Products and Customers Marketing the Products Building and Managing the Staff Managing the Accounting and Financial Controls Appendix I: The CPA Engagement Letter Appendix II: A Glossary of Some Key Accounting Terms Managing Cash Availability The Pitfalls of Expansion: Managing Growth Understanding the Business Inside- Out Planning for Action and Results Epilogue Suggestions for Further Reading.