Display control apparatus and control method thereof

The invention discloses a display control apparatus and a control method thereof. The display control apparatus includes a recording unit configured to record in a recording medium an image file with which position information and date and time information are associated, a reproducing unit configured to reproduce the image file recorded in the recording medium, an acquiring unit configured to acquire multiple pieces of tag information determined based on position information associated with the image file to be reproduced by the reproducing unit, a determining unit configured to determine tag information to be displayed on a playback screen of the image file based on date and time information in the acquired multiple pieces of tag information, and a display control unit configured to perform control to display the tag information determined by the determining unit on the playback screen of the image file.