Managing Strategic Change: A conceptual note

Strategic Management is the process of such activities which involves the steps of assessing, choosing and implementing. The underpinning of these activities lies on the principal to increase the performance of the firm/organization. The outcome of these activities is "Strategy". Strategic change faces different problems during the course of change. These problems can be due to the Resistance to change and Strategic Drift. The resistance to change forces the Executives to deal with the Cultural, social and political environment. Similarly the Strategic Drift problem arises with the passage of time. This means that the strategy alignment is disturbed over the time period. This disturbance in alignment is misalignment of organization's strategy with the environment. This drift is not shown within few years. It takes time and drift becomes so remarkable that the performance of the firm starts declining.