EFFECT OF SELF-EFFICACY, MOTIVATION ON ENTREPRENEURSHIP, ENTREPRENEURSHIP EDUCATION, AND SOCIAL ENVIRONMENT AGAINST INTEREST IN ENTREPRENEURSHIP ON MICRO, SMALL AND MEDIUM ENTERPRISES BUSINESSES IN SERANG REGENCY

The high population growth rate in Serang Regency in the last five years which reached an average rate of 0.77% made Serang Regency one of the Regencies that contributed to the high rate of population growth in Banten Province which in the last five years reached an average lift of 2,14%. This figure is inversely proportional to the amount of adequate employment, making Serang Regency the Regency with the highest open un-employment rate in Banten Province which reached 12.78%, this causes Banten Province to become the Province with the highest open un-employment rate in Indonesia with number 8,52% (BPS, 2018). Various efforts were made by the government to tackle un-employment in Serang Regency, one of which was the development of independent community enterprises in the form of entrepreneurship. For this reason, the study seeks to examine indicators that can influence each exogenous and endogenous variable, as well as the influence on the interest in entrepreneurship in Serang regency. Factors that influence the interest in entrepreneurship in this study are divided into two, including internal factors consisting of self-efficacy and motivation for entrepreneurship as well as external factors consisting of entrepreneurship education and social environment. From the outer test results found all indicators of each variable have high validity and reliability in describing each of the latent variables while the results of the inner test obtained four hypotheses which showed a significant effect of each predictor variable on the interest in entrepreneurship, with the magnitude the influence of the four variables is 79.8%.