Improving the quality of care. Quality improvement projects from the Johns Hopkins University Bloomberg School of Public Health Center for Communication Programs.

Experience demonstrates that communication is pivotal in quality improvement. Based on work with partners in over 20 countries and participation in such global efforts as the Maximizing Access and Quality (MAQ) Initiative launched by the United States Agency for International Development (USAID) the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP) has identified a number of innovative and effective applications of strategic communication to improve reproductive health care. This document describes programs that demonstrate the value of five communication strategies used to improve quality. Each of the five strategies reflects the evidence-based principle that impact is greatest and more likely to be sustained when initiatives address both supply of and demand for quality health services. (excerpt)