Application of the multiple classification analysis for the study of the relationships between destination image, satisfaction and loyalty in rural tourism

Rural tourism in Spain has become, in recent years, a tourist variant with a number of practitioners that is increasing. Many of these tourists seek in their visits to the rural world, a well-being that their day to day does not provide them. In this study, the satisfaction obtained by the tourist in any tourist stay is analyzed, establishing the existence of a relationship with the image that these tourist destinations provide, and the intentions to visit that place again. To obtain the information necessary for the study, a wide survey was carried out among tourists practicing rural tourism in the province of Soria. The technique used is multiple classification analysis (MCA), whose analysis will allow establishing existing relationships between these variables.