Peranan Komunikasi Dalam Proses Adopsi Inovasi Penyuluhan Pertanian

ABSTRACT Communication is a very important factor in delivering a message to the user, it is related to the process of innovation adoption in agricultural extension. In the process of adoption, a person through several processes' namely u*ur.n.rr, intere-st, judgment and effort/reject. The decision to develop an innovation through several ,tug., of the decision model are the knowledge stage, the persuasion stage, the taking-decision stage, the implementation stage, and the confirmation stage. Adoption of an innovation is also influenced by the nature of adopters, such as reformers, early adopters, early majority, slow majority, and very slow majority' Keywords: Communication, InnovationAdoption, Extension'