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Adopting Network Multimedia Systems in Interactive Digital Television: A Strategic Method towards En
Adopting Network Multimedia Systems in Interactive Digital Television: A Strategic Method towards En
2013
George Mastorakis
Nikolaos Trihas
Emmanouil Perakakis
Ioannis Kopanakis
Keywords:
Data collection
Marketing
Digital television
Multimedia
Market segmentation
Visual analytics
Relationship marketing
Computer science
Correction
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