RESTORAN İŞLETMELERİ WEB SİTELERİNİN İÇERİK ANALİZİ: MARMARİS-BODRUM ÖRNEĞİ

Using the Internet technology efficiently has a direct effect on success of many businesses. Also the businesses in tourism sector that was one of the fast growing sectors in the word must use internet technologies efficiently for managing their marketing activities rightly. Also some purposes like there isn’t possibility to practice tourism product before using and being related to abstract perceptions of people, make internet technologies that can enable to visual practice, more important for tourism businesses. Priority of web sites is to inform people that have potential to use tourism product about this product’s possibilities widely. Restaurant businesses that one part of tourism sector, can promise their products and brands, communicate with their customers via their institutive web sites. The purpose of this study to measure and evaluate the efficiency of web sites of restaurants that facilitate in Marmaris and Bodrum Destinations. The importance of this study is contributions of restaurant web sites efficient usage. In this study Web Sites were designated and criterias that for using to evaluate web sites were determined. Then web sites of these firms were searched and analyzed via content analyses. According to findings, a little part of restaurants use internet technology efficiently. Approximately, all of web sites have visual items about firms and their product, contact information. But, there are some serious problem about usefulness, availability and scope of content. Also links about social networking sites in the restaurant web sites show popularity of using these sites by restaurants.