Old Web
English
Sign In
Acemap
>
Paper
>
Applications of Agency Theory in B2B Marketing: Review and Future Directions
Applications of Agency Theory in B2B Marketing: Review and Future Directions
2012
Ranjan Banerjee
Mark E. Bergen
Shantanu Dutta
Sourav Ray
Keywords:
Management science
Marketing
Business
Principal–agent problem
Correction
Source
Cite
Save
Machine Reading By IdeaReader
0
References
3
Citations
NaN
KQI
[]