Analysis of Behavior Habits on Wechat for College Students

The socialization of college students in the new intelligent era is different from the traditional socialization. As a representative of the new intelligent era, WeChat has a potential and far-reaching impact on the socialization of college students, both positive and negative. Through questionnaire survey, we find that WeChat has positive and negative effects on college students. This paper separates the four factors that affect college students' use of WeChat, namely, lifestyle, communication ability, behavior tendency and values. At the same time, this study uses the use and satisfaction theory to analyze the motivation of college students to use WeChat. The research found that the core needs, media needs and psychological needs of college students using WeChat and the corresponding forms of satisfaction. Using the concept map of influence, this paper analyzes the influencing factors of WeChat on College Students' socialization, and finds that these four factors can reflect the effect of WeChat on College Students' socialization. Finally, it puts forward the reasonable guidance countermeasures for college students to use WeChat.