PENGARUH PERFORMANCE APLIKASI GOJEK TERHADAP CONSUMER PURCHASE INTENTION DENGAN ROLE OF BUYER PERCEPTION SEBAGAI VARIABEL MEDIASI

Abstract: The purpose of this study was to determine the effect of online application performance on consumer purchase intention through the role of buyer perception as a mediating variable. While the object of this research is the performance of the application of Gojek as an independent variable, the role of buyer perception as a mediating variable and purchase intention as a dependent variable. Application performance is the performance of a Gojek application in meeting the needs of customers and prospective customers. Data collection methods used are questionnaires as research instruments, in which the sample in this study is 100 people. Data that has been collected is analyzed using SmartPLS 3.0 software. The results of the research show that Application Performance has a significant influence on Purchase Intention, Application Performance has a significant influence on the Role of Buyer, the role of buyer has no effect on purchase intention, and the role of buyer does not mediate the effect of application performance on purchase intention. Keywords: Performance Application, Purchase Intention, Role of Buyer