Purchase habits. Cattle and goat fresh cheese.

In order to explore the urban cattle and goat fresh cheese purchase, a descriptive-cross-sectional study was made. The population was represented by homes distributed in 7 parishes of Iribarren municipality of Lara state, Venezuela. A random and stratified sample of 598 families was selected, being applied the survey as instrument of descriptive statistical data collection to be later codified and analyzed using descriptive statistics and multivariate analysis by correspondence through SAS statistical package. The results showed that the consumers have greater preference for cow cheese (80%), being the nutritious value and custom the main reasons for its purchase. Also, cow average weekly cheese purchase is 0,5 to 1,5 kg. (54%), and for goat it is 0,5 to 1,0 kg twice a month. They showed greater preference for charcuterias for buying cow cheese (24%) and cheese specialized store to buy goat cheese (34,7 %). Proximity of these cheese stores to its homes prevails over the price as the main reason of preferences for purchasing. The little salty flavour and average texture are the main attributes of purchase for cow cheese, whereas for goat cheese no salt and soft cheese showed to be preferred, which it indicates importance of good practices and homogeneity during cheese elaboration what it should allow to keep and to satisfy its own characteristics, demanded by the consumer.