Analysis on the Legal Regulation of Personal Information Commercialization in the Era of Cloud Computing

With the development of Internet and electronic business in the era of cloud computing, the commercialization of personal information is inevitable. The protection of the traditional right of privacy for the personal information has some shortcomings. China should learn the theory and practical experience from Germany, Hongkong and other countries. In the construction of legal system for the regulation of personal information commercialization, we should establish "personal information right" in the legislation, fully respect and protect individual information rights, and at the same time, and give consideration to the social and public interests. Furthermore, we should make institutional arrangementsto establish specialized regulatory agencies, Internet industry self-regulation, technical development and personal protection consiousness.