O2O模式下餐饮外卖的消费者满意度调查研究 Research on the Satisfaction of Food Takeaway in O2O Mode

随着“互联网+”概念的出现，餐饮O2O已经进入快速发展的阶段，中国餐饮O2O的市场规模呈快速上升状态。在激烈地市场竞争下，网站应该重视那些影响消费者满意度的因素。本文结合外卖O2O行业的自身特点，基于消费者的角度探索影响餐饮外卖消费者满意度的因素，并针对影响因素，帮助网站提出相应的对策建议以提高消费者的满意度。 With the emergence of the concept “Internet plus”, catering O2O has entered the stage of rapid development. Chinese catering O2O market was in a rapidly rising state. Under the fierce market competition, the website should pay attention to the factors that affect customer satisfaction. Combining the characteristics of takeaway O2O industry and exploration of the influence factors of takeaway food consumer satisfaction based on the consumer’s angle and the influence factors, we help website put forward the corresponding countermeasures and suggestions to improve consumer satisfaction.