Sex-role identity as a moderator of the polarization effect in person perception

Abstract Male and female subjects with different sex-role identities (Androgynous, Masculine, Feminine, Undifferentiated) rated likability of male and female stimulus persons in the impression formation paradigm. Under certain conditions all the female subjects and feminine males manifested a polarization effect; that is, they made more polar ratings of opposite-sexed stimulus persons in contrast to same-sexed stimulus persons. On the other hand, under certain conditions Masculinetyped males rated male stimulus persons more negatively than female stimulus persons. Results were discussed in terms of moderating effects on the polarization phenomenon and possible explanatory mechanisms.