The Trigger: Identification of Entrepreneurial Virtues

Entrepreneurship scholars described how the founder imprints the company in the founding phase. The imprinting is based on unique virtues that the entrepreneur applied in his entrepreneurial posture or action and is influenced by the historical environment. A first review on the main entrepreneurial’ characteristics discussed in literature is presented. However, a unique categorization of these qualities has not been proposed by the literature. In this second chapter of the book, the human qualities categorization of two recognized psychologists is leveraged to define which are the qualities typifying the entrepreneur. A survey was made among entrepreneurs and non-entrepreneurs to identify the main virtues characterizing entrepreneurs. The virtues which emerged has typical of the entrepreneurs are presented and discussed.