Introduction: The Emergence of the Global Latinas

In the past few years, emerging-market companies have stormed onto the world stage. Among them are a number of growing corporate giants from Latin America. They are called the ‘Global Latinas’ — that is, Latin American companies that have come on to the world stage and have succeeded in the United States, European Union or Asia — and the reasons for their dramatic appearance and the major potential they represent are the subject of this book.