Marketing/planning library and information services

Illustrations Introduction Chapter 1: What Is Marketing? And How Does It Connect to the Planning Process? Chapter 2: Before You Begin - Forming a Marketing/Planning Team Chapter 3: Developing a Mission and Vision - Why Exist? Chapter 4: The Marketing Audit - Examing the Library's Environments Chapter 5: Goals, Objectives, and Action Strategies - A Road Map to an Effective Future Chapter 6: The Library's Products - Heart of the System Chapter 7: The Price - What Does Each Product Cost? Chapter 8: The Place - How to Connect the Customer with the Product Chapter 9: Promotion - Last, but Not Least Chapter 10: Evaluation - Two Approaches Chapter 11: Present Success - And Designing a Preferred Future Bibliography Index