Bagging consumer modeling for successive growth and establishment of bancassurance

As insurance consumers` needs have been diversified and subdivided, it is increasingly important to grasp their preferences by characteristics and properties. Even though changer in sales channels and marketing conditions of insurance require to analyze what consumers take serious views to purchase, it is difficult to devise marketing strategies since not many concrete studies have been done in this field. A questionnaire survey was carried out to learn detailed information about basic disposition and buying patterns of insurance consumers. Applying efficient statistical techniques and then utilizing a model for securing new customers, this study attempts to explore a plan for rapid growth and successive establishment of bancassurance.