PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC VARIO DI SURABAYA

Many of today automotive companies, especially PT Astra Honda must have the capability to increase on selling their products by implementing various marketing strategies appropriately. Some innovations must have fulfilled the needs of the consumer interests in order not to lose their consumers trust and intesifying the demand of “Motor matic Vario” in Surabaya. In improving the decisions, automative industryhave to increase their quality products, prices, and promotions. The purpose of this study is to examine the influence of the quality products, prices, and promotions toward the consumers decisions on buying “Motor Vario" in Surabaya. This research using questionnaire survey method which has been distributed to 100 respondents. Analysis techniques in this reasearch showing the availibilty of the significant decisions on buying “Motor Vario” in Surabaya. Keyword : Quality Products, Prices, Promotions and Dicisions On Buying.