Self-disclosure, Privacy concerns and Social Capital benefits interaction in FB: A case study

This paper explores the relationship between Facebook users' self-disclosure, privacy concerns about their digital privacy and the anticipated benefits in social capital. Previous research has shown a positive relationship between Facebook usage intensity and users' perceptions of social capital. However, only few researches to date have tested these correlations empirically, showing how users' self-disclosure practices and digital privacy concerns interact with their anticipated benefits of social capital. To address this issue, an online survey was conducted, administrated to the staff of the University of the Aegean in Greece. The findings indicate that Facebook intensity use, self-disclosure and social capital are positively associated; privacy concerns affect users' disclosure though social capital benefits effect is greater.