Research on Novel Solutions to Existing Problems of MAM Based on Logical Function Framework

Media Asset Management (MAM) is a sub-category of Digital Asset Management (DAM), mainly for audio, video and other media content. This paper first illustrate general features of MAM system, which include management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of media assets. Then we put forward a logical function framework of MAM system. Finally, we discuss some novel solutions aimed at existing problems of MAM based on the framework. After cleaning up these problems, we will spread the use of MAM system in more fields involving media asset.