Entrepreneurial Income and Wellbeing: Women’s Informal Entrepreneurship in a Developing Context

This study examines the impact of women’s entrepreneurial income on wellbeing. Women entrepreneurs (N = 504) from district Mardan, Khyber Pakhtunkhwa, Pakistan participated in the study. ANOVAs and multiple regressions were used to analyze the impact of predictors on the dependent variables (i.e., per capita income, education, health, entertainment, social, household, and other miscellaneous expenditures, investment, savings, and charity). The findings indicated that women’s informal entrepreneurship has a significant role in family, economic, and societal wellbeing. The results contribute to the understanding of women’s entrepreneurial income on individual and family wellbeing. Women’s informal entrepreneurship plays an important role, particularly in the developing world, consistent with the multiplier effect of women entrepreneurs’’ wellbeing. Measures were suggested to empower such women informal, home-based entrepreneurs in view of the United Nations’ Sustainable Development Goals.