Further Thoughts on Kerr’s “Folly” and Repeat Offenses: Where We Are, Have Been, and Are Going

Steve Kerr’s seminal “Folly” article astutely noted that all too many organizations—and the individuals who populate them—invariably violate a fundamental law of social nature by rewarding the very behaviors that they are supposedly trying to discourage, while failing to reward the behaviors they desire to reinforce. But as Kerr notes in his interview, it is simply more than a faulty reward system that has allowed these malfunctions to continue. Building upon Kerr’s insights, we offer two proposed “Folly” updates regarding how we can create better functioning organizations. First, we discuss the provocative option that there are only two, not four, causes to the “Folly.” Second, we offer the context of character as one explanation (and possible solution) for the fact that even after more than 40 years too many organizations remain frequent repeat “Folly” offenders.