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The Antecedents of Attitude toward IPTV Advertising : The Role of Interactivity and Advertising Value
The Antecedents of Attitude toward IPTV Advertising : The Role of Interactivity and Advertising Value
2013
Sung Wook Shim
Chunsik Lee
Dae-Hee Kim
Keywords:
IPTV
Advertising
Marketing
Interactivity
Business
Multimedia
Correction
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