Cross-Innovation—Innovations in the Intersection of the Audiovisual and Education Sector

The purpose of this paper is to study how innovations can be and are made in the intersection of two industry sectors, namely the audiovisual (AV) industries and the education sector. Especially, the paper studies how the knowledge and competencies of the AV sector can be applied to the education sector. Also the challenges and drivers of cross-industry cooperation and innovations are discussed. The material for the study is gathered through interviews in two Nordic countries. The findings of the study show that innovation-related cooperation between actors working in such different industry sectors as AV and education is rather challenging. Among the reasons are the differences in operation models and industry cultures. A conclusion can be made that crossing the borderlines of industry sectors for innovation activities is as demanding that it can be realized easiest in a single organization where people with different backgrounds and competencies are gathered together and can work with each other in everyday basis and create a new industry culture.