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Persuasive Effect of Advertising Disclosures and Influencer Credibility: Applying the Persuasion Knowledge Model
Persuasive Effect of Advertising Disclosures and Influencer Credibility: Applying the Persuasion Knowledge Model
2020
Boya Zhou
Jinju Baek
Keywords:
Advertising
Psychology
Influencer marketing
Credibility
Persuasion
Source credibility
Correction
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