Private-public partnerships [PPP] in the Media Industry: A Glance at Switzerland

Partnership activities of public service media [PSM] are known for their legitimizing nature (Raats 2012) to increase the return-on-investment and for enhancing efficiency (Raats, Donders, and Pauwels 2013). However, partnerships require benefits for all partners involved and are still insufficiently explored (Raats 2012). What are the motivations for and against private media organisations to become involved in partnerships with PSM? Our study explores reasons by surveying 35 Swiss media managers and editors-in-chief, involving big and smaller publishers across channels and from all parts of Switzerland. We define potential areas for future PPP and derive implications for corresponding designs. References: Raats, Tim. 2012. “Public Service Media and the Partnership Agenda. Matching Public Policy with PSB Strategy.” International Journal of Media & Cultural Politics 8 (1): 105–25. doi:10.1386/macp.8.1.105_1. http://openurl.ingenta.com/content/xref?genre=article&issn=1740-8296&volume=8&issue=1&spage=105. Raats, Tim, Karen Donders, and Caroline Pauwels. 2013. “Finding the Value in Public Value Partnerships. Lessons from Partnerships Strategies and Practices in the United Kingdom, Netherlands and Flanders.” In The Value of Public Service Media , edited by Gregory Ferrell Lowe and Fiona Martin, 263–80. Gotheborg: Nordicom.