An Analysis of the Development of the Press Industry in Western China

The development of the press industry in western China is unbalanced and regional.In all capital cities,the condition is bi-competitive.Stimulated by the outer investiment,the press industry is expanding market in locality and outside.In contrast,the press industry of Chengdu,Chongqing and Xi'an is stronger.Many factors hinder the development of the western press industry.For example,the undeveloped ecomomy and many low educated audiences are the main reasons.In addition,the inconvenient transportation also enlarges the cost of distribution.Furthermore,the poor structure and unorderly competition result in low level development,such as old mechanism unsuitable for new market,single management and low profit,etc.