Factors of Digitalization Development on Gas Station Market Using Online Channels Example

Digitalization has changed retail trade. Online channels that have appeared on the gas station market in the last decade have become the basis for the digitalization of the industry. The article defines the factors of online channels development in retail and their features, justifies their applicability to the context of contactless refueling in fuel retail. The use of factors of online channels development in retail to online channels at gas stations as a research method is justified. The possibilities of future studies of the online sales channel at gas stations in terms of customer behavior and customer experience are identified. The analysis of available data on the status of the introduction of contactless refueling in Russian companies, on the US and European markets, and the business models used. Based on the factors of online channels development in retail trade and data on Russian and foreign experience, the factors of development of contactless refueling in Russia are formulated. In conclusion, findings and recommendations for further studies are presented.