The Path Choice of "Family and Country Feelings" Mode of Undergraduates' Entrepreneurship in Frontier Regions

With the rapid expansion of the scale of higher education, the difficulty of college students' employment occurs accordingly, which inevitably requires college students to change their concept of employment, and broaden their vision to the frontline of the construction of new socialist countryside and entrepreneurship in rural areas. What’s more, COVID-19 has intensified the employment difficulties of university students. In order to expand the employment channels of college students, we should use the sense of responsibility and mission of "family and country feelings" to guide the entrepreneurship and innovation of contemporary college students, so as to deepen our ideological identity. Through the combination of theory and practice, the innovative management of College Students' Entrepreneurship and innovation activities can realize the ideological education of "family and country feelings" in the process of College Students' entrepreneurship. The research purpose of the project is to innovate and construct a new mode of Ideological and political education for college students. It is found that strengthening the education of "family and country feelings" of college students can help them to alleviate the difficulties of employment and entrepreneurship. On the one hand, the orientation of "family and country feelings" can help college students to expand their employment choices; On the other hand, the mode and path construction of "family and country feelings" can better help college students' cognition of mode selection and path development in Entrepreneurship and employment. At the same time, the practice of College Students' Entrepreneurship and employment also helps to enhance the mass communication effect of the concept of "family and country feelings". On the basis of this model construction, further quantitative analysis of the value orientation of "family and country feelings" with the help of questionnaire data, in order to strengthen the economic and social effects of College Students' entrepreneurship.