Pharmaceutical B2C E marketing trends – developed markets vs. developing markets

E marketing is growing at a dramatic pace and is significantly impacting customers and market behaviour. Positive outcomes of electronic market places has been witnessed in numerous industries whereas some systems have failed or their penetration pace is slow. Pharmaceutical industry is beginning to explore e marketing to determine how it fits into their overall business strategy. Companies which are open to this innovative technique are trying to integrate e marketing strategies with conventional tactics. European pharmaceutical companies have been able to cater to a large segment of online customers due to safety and efficiency in their electronic transactions and high awareness level among the customers.