The Reflection of Chinese Sports Soft Power Loss ——Based on the 2012 London Olympics

Sports soft power as an important part of the country's soft power, it is playing an increasingly important role in the process of sport development. This paper use literature, logic analysis and case analysis as the main research method, and based on the study of review the sport soft power. From sport organizational system of system-level、sports discourse of behavioral level、the sports competition of physical state level and sports concept of the mentality level these four ways to analysis the loss of the 2012 London Olympic Games sports soft power. In view of the problems existing in Chinese sports soft power,this paper puts forward some countermeasures for the further development of Chinese sports soft power. KEYWORD: Sports soft power; loss; Suggestions