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Disagreeable Neighbors in Online Advertising: How Content of Adjacent Ads can Affect Consumers’ Attitudes and Behavior
Disagreeable Neighbors in Online Advertising: How Content of Adjacent Ads can Affect Consumers’ Attitudes and Behavior
2015
Madeleine Brekke
Jon Grahe
James A. Jackson
Chloe Cook
Andrew Haehlen
Chris Robson
Jonathan Gibbs
Chase Luplow
Riley Gillard
Ramy Carter
Keywords:
Marketing research
Consumer behaviour
Online advertising
Advertising
Business
Correction
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