An interactive voice response method, system and apparatus

Example discloses an interactive voice response method, system and apparatus of the present invention. The method comprising: sending an interactive voice response IVR platform Unstructured Supplementary Service Data message to the switch request USSR, USSR carries the menu information message, the switch will have a message carrying the USSR menu information sent to the user terminal; user terminal the USSR received message display visual menus, select menu options received command, transmits information based on the menu option command to the interactive voice response IVR platform; IVR platform in accordance with the menu option to play the voice information received. Application of the invention allows users to more easily access voice self-service.