Innovative Management in Digitalization: Approaches and Trends of the Spatial Market

The article discusses the issue of changing approaches in innovative management in the era of digitalization of all spheres of society. The characteristic of the innovation manager is given. The factors necessary for the productive work of the manager in the company are described. The key task of the innovative manager, which consists in the formation of the company's movement vector, the task of key areas of activity with the top team, as well as in competent digital transformation. The scope of application of immersive technologies VR/AR is described, an example of using its “IKEA” company is given. Example is given for remote hiring staff using VR-technologies by “Actiview”. The current trend on the creation of ecosystems, which rely on the program embodiment, is the consequence of digitalization. It was proved that innovative products are created with the participation of innovators who know how to recognize the trend in time, to understand how to introduce it to the workflow and release an innovative product to the market. A model of an innovative manager was developed, which is an “Agile” by an innovator aimed at studying trends and inventions by integral thinking and approach.