An Analysis on Process of Innovation in Pharmaceutical Enterprise Markets and Elevation of Core Competitive Power

This paper deals with an analysis on the process of innovation in pharmaceutical enterprise market and the elevation of core competitive power.With concrete samples of the process of the market innovation,the authors try to prove that market innovation will promote profit gains and advantages in competition,thus elevating the core competitive power.The author also enunciate the ways to elevate the core competitive power of pharmaceutical enterprises by dealing with innovation in products and technology,innovation in personnel development mechanism and innovation in marketing modes.