An Analysis of Organization Development Process in Telecom Industry in Bangladesh

Analyzing the organization development process of Robi Axiata Ltd. is the main objective of this study. For this reason the study has shown the effect of implementation of development process in some areas of organization such as rebranding of Aktel to Robi Axiata Ltd., changes in organogram, procurement side, technological side and HR side of the organization. Some of the specialist and manager of HR division of the company have been interviewed to collect relevant data regarding the subject matter. Robi's biggest change effort was its rebranding from Aktel. There was big impact of such strategy in the overall organization. Due to this transformation the organogram has also brought changes in employee position. Such changes have persuasion on employee satisfaction. The organization has made a significant change in technological, procurement and HR side as well. Such changes have brought a big impact on their growth rate, market share and profitability. Now the organization is not only thinking to be limited in these changes, but also thinking to bring 3G technology as a part of its development.