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How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective
How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective
2021
D.-Y. Song
S C Wang
Carol Ou
Xiayu Chen
R. Liu
H. H. Tang
Keywords:
Perspective (graphical)
Cognitive psychology
Elaboration likelihood model
Psychology
Correction
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