Diseño de un Plan Publicitario para Promover nuevos Cantautores de Pop en Quito Basado en Medios Digitales. (Caso Gabriel Conde)

For years the advertising has come evolving of important way, former the communication to the client had the same process, I offer you just listen, the communication with the client was totally limited, the producer was selling what was producing, now a days there produce what they can sell. It is of popular knowledge the means for which the publicists were coming to his clients, from the first posters, up to the television, happening certainly for the radio, the newspaper etc., Undoubtedly someone these means continue working and are used enough, nevertheless from the arrival of the Internet, approximately for the year of 1993 the things have been changing, With the fast evolution of the technology, the consumer already is not the same, already it is not left to influence so easily of advertising messages, in conclusion the consumer this one better informed and in addition it does not have the time that had before, With the development of the web 2.0, the social networks, the Google, the Youtube, etc. It does that the people already have a better interaction with the topics in that they has interested...